KR888888

POYTONIC

BRAND IDENTITY

PACKAGING DESIGN

COMMUNICATION CONCEPT

IMAGE LANGUAGE

MOTION DESIGN

ANNO 1555

2021

SOUNDS
WEIRD
TASTES
FAB

POYTONIC - that's Wine + Tonic. Sounds weird? That's what we thought — however, it tastes fantastic. This is primarily because Hauser Wine developed two artisan tonic waters that mix perfectly with wine. POYTONIC comes in two sizes (large and small) and two delicious flavors. As "Flinker Franz" with green Veltliner and a tonic that has been refined with cranberries and thyme — and as "Flotte Rosi" with rosé from Zweigelt and a tonic flavored with lemon and raspberries.

COME
TO–
GETHER

POYTONIC aims to reconnect people after a period of isolation. We invite to dance in the piazzas of the city on mild summer eves, and celebrate our diversity. The brand has been inspired by Disney movies, 90s music videos and a kitsch mix layered within a hedonistic picture series.

PHOTOS

Clemens Schneider