Iris is a boutique hair stylist. Not more, not less. Iris simply cares for hair in its purest forms. Again, not more, not less.

Iris is not a digital entity; she does not require any digital touchpoints to operate her business. The identity is kept simple: The logo is inspired by the structure of hair itself. It flows and grows like real hair, just as the printed media does. It creates an endless sequence, a game where one piece is placed next to the other, flowing, never-ending, unless you cut it.

Half of the media has been handcrafted on an old vintage letterpress machine, while the other part is very practical for daily life: it can be printed on any machine.