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Concept and final execution.
PEOPLE
IN
BUILDINGS
How do you differentiate real estate developers from the masses, but still let them shine positively among their own business peers? When we got the chance to rebrand the Vienna Real Estate Group, it all began with shifting our initial focus on people in buildings. People in their everyday situations, with their stories, dreams and worries.
VERY
REAL
ESTATE
Real estate development as a process that begins with real interaction, with real human beings and outstanding characters. It doesn't matter whether you get to meet in a dart bar in the 22nd district or in a café in the center of the city. People come together, form sympathies and goals. The work of the real estate company from the first district begins with a smile and a handshake.
HISTORIC
AND
VALUABLE
The body of work of the Vienna Real Estate Group is about maintaining and building upon value. Working with the best partners, the main historical features and characteristics of buildings are being preserved, connoted and staged for what they are. The focus is on preserving the spirit of Vienna.
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In this working case you can see the concept of the original rebranding we started out with. In the work process, the company decided towards the end of our work to keep their old logo. We always see the logo as an element of an overall system, never as a single, replacable fragment. For this reason, we also needed to adapt the font and color concept to our original draft. Overall, the identity ended up becoming more masculine and technical. You can see the draft with the current brand identity live on the VRG website or in the last picture of this presentation.
LINK
