KR888888

ZOJA OILS

CONCEPT

PRODUCT DEVELOPMENT

BRANDING

DESIGN

ZOJA SMUTNY

2019

A
HOT
GREEK
ISLAND
IN
SUMMER

Nothing captures memories and fantasies better than a scent. The idea to bottle the incomparable experience of staying on a Greek hot island in summer, the essence of the lifestyle, plus providing a health benefit was the idea and ambition to create this series of essential oils.

HOSTING
THE
SPIRIT
ON
YOUR
SKIN

The scent of the islands combines elements of weather, air, sun, as well as the raw island with stone, wood, sand, bark, herbs and greens. Our aim is for product users to embrace this essence and host the spirit of the island on their skin.

The source oils used for the product line are the best possible, all sourced from the Greece islands. Despite of having great benefits for mind and body, each bottle is a little piece of art with nostalgic design and poetry.

IN
MEMORY

This brand identity goes without having a signature logo, but plays with the typeface Motter Ombra as a starting point. Difficult to read, almost puzzling, the letters of the name ZOJA aim to create a new aspect of the soul of the Greek islands. Lines and curves form principles of shapes that are reminiscent of coasts and horizons.

The font was designed in 1973 by Othmar Motter.