BECAUSE THEY HAD
H(FL)AIR
MACA is an ambitious hair salon brand located in Vienna, Austria. Led by the enterprising entrepreneur Macarena Torres, MACA aims to revolutionize the way people perceive the art of hairstyling. With a firm grasp of industry standards and a commitment to shaping the practical aspects of apprenticeship, MACA seeks to rekindle the true essence of the craft. By doing so, the brand aspires to attract more young talents to the field, offering them a rewarding career path.
BRANDDESIGN
LIKE A LEGO BOX
The brand identity exudes a playful spirit and incorporates Macarena's favorite color. Within the realm of corporate design, there are no rigid rules. Instead, we've crafted a set of elements akin to a Lego box, allowing for endless permutations and customization to suit your preferences. Our goal is to create a dynamic and ever-evolving brand that has the capacity to surprise and delight.
We've introduced whimsical elements, such as a stamp card where you can mark your favorite hairstyle on charming little heads or web features like "draw your future hair." These initiatives are designed to bring a smile to people's faces.
PHOTO CREDIT
