KR888888

AJA

BRAND IDENTITY

PACKAGING DESIGN

ADVERTISING

WEBSITE

CAMPAIGN

SOCIAL MEDIA

AJA DRINKS

2021

AYURVEDA
MEETS
SCIENCE

AJA drinks is a line of four scientifically designed drinks that provide health benefits for body and mind. The concept of AJA is a smart mix of important vitamins and minerals enhanced with natural health boosters based in Ayurveda medicine.

ADAPTOGENES
ARE LIKE
PUZZLE
PIECES

How is AJA different than other vitamin waters? The blend of AJA consists of an adaptogenic active complex. Ayurvedic medicinal herbs act like pieces of a jigsaw puzzle in our body and help out where we might have deficits. The ambition of AJA drinks is our general homeostasis, the balance of body and mind.

A DRINK
FOR
EVERY
MOMENT

Four drinks — four benefits. AJA Rebalance, for example, works with a gentle bio-transformation and antioxidants that support your digestion and metabolism. AJA Voyage, infused with passiflora, is particularly effective at relieving stress and anxiety (and is also said to work wonders against jet lag). AJA Harmony induces the production of serotonin with help of mood booster 5HTP, and AJA Regeneration supports our body and our skin with its minerals and highly concentrated protein.

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The Japanese Poster is a concept draft, and has not been published.