The sensitive designs of Studio Neubau aka Frankie Young show that the most precious ideas and projects spring from the connection between designer and client. The Australia based design studio proves that less is sometimes more, and the ingredients that they chose for their design set the mood.

NAME: Frankie Young—Studio Neubau
WHERE ARE YOU FROM: German-born. Australia-based.
WORK FOCUS: Branding, Editorial, Art Direction, Photography

I am continuously evolving my practice. That said, there's certainly a common thread of refined thoughtful design that speaks with quiet confidence throughout my work. Rather than looking at what I can add, I am more interested in how much I can take away—to make the design impactful and compelling without any unnecessary clutter. I focus on typography and editorial design right now, along with publishing my first book.

I am an intentionally solo practitioner. This allows me to work one-on-one with clients, build genuine relationships and bring as much value as possible to each project. The work I create is directly informed by my constant quest to learn more about design in all of its forms. I layer this design vernacular into concepts informed by the story my clients/collaborators want to tell, and how that story aligns with their audience.

In an increasingly noisy and disjointed environment pairing designs back and communicating with compassion and clarity feels ever more important. Rather than adding to the overall volume and superficial visuals, we should aim to simplify and find new ways to connect on a deeper human level. Doing good work for good people and good causes—it should essentially come down to that.

Get comfortable saying ‘no' to the wrong things so you are free to say ‘yes' when the right opportunities come along … Don’t be a d*ck, and don’t work for d*cks—working with good people and doing good design will ultimately lead to a meaningful body of work, and fulfilling collaborations.